# Ellen Chisa on Scaling DevTools Podcast - boldstart ventures

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Ideas · 2024-07-05

# Ellen Chisa on Scaling DevTools Podcast

![Ellen Chisa on Scaling DevTools Podcast](/wp-content/uploads/2024/10/1649779640-artwork.webp)

Ellen Chisa is a partner at Boldstart Ventures. Prior to Boldstart, Ellen founded Darklang – a programming language. Before Darklang, Ellen worked in product.

**What we discussed:**

- Startups should focus on building one SDK and doing it well, rather than trying to build multiple SDKs at once.
- North Star metrics
- Developer tooling companies can learn from consumer-facing companies in terms of marketing and creating an identity for their product.
- Being authentic as a founder and actively engaging with the community can help establish a strong brand and attract users. Recognize and leverage your unique strengths and skills.
- Busy work can be valuable
- The importance of segmenting your message

**Links:**

- Ellen’s Twitter/X https://x.com/ellenchisa?lang=en
- Boldstart Ventures https://boldstart.vc/
- darklang https://darklang.com/

[View episode transcript](https://podcast.scalingdevtools.com/episodes/ellen-chisa-boldstart-ventures/transcript)

Scaling [DevTools post here](https://podcast.scalingdevtools.com/episodes/ellen-chisa-boldstart-ventures)

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