What we don’t do
No hedging. No homework.
Your time is the scarcest thing at inception. A few things you won’t get from us:
A slow no.
If we’re not going to invest, we’ll say so the moment we know, even during the first call. We won’t keep asking for more updates or string you along. Since we only invest at inception, we’ll never give you a soft no, like “stay in touch for the next round.”
Homework.
At inception, there are no decks to rebuild or spreadsheets to wrangle. The question is what’s the big market and how do you win it, not a five-year Excel model.
Ask for introductions to your customers.
Chances are, you probably don’t have them yet. If you do, we’d rather find you a new one than spend the goodwill you’ve earned.
Make intros that only help us.
When we connect you with someone, it’s because we think they can help you. That includes our own founders: diligence goes both ways, and you should check us out too.
Hold back.
You’ll hear what we actually think. We don’t mind if you disagree.