Dev First Founder Toolkit

Here’s our collection of blog posts, templates and resources which we’ve created specifically Dev First founders of startups. Covers 💸 selling, 📈 improving adoption, 🛠️ tools, and 📋 best practices to help you build products that developers love to use.

GTM, Product | 04.03.2023

✨ An alternative to NPS for dev tools »

A technique that turns qualitative feedback into quantitative data, to help you understand how users perceive your product.
Product | 04.03.2023

📐 Feedback Scoring template »

A deck, example survey and template charts for implementing feedback scoring.
GTM, Product | 08.15.2023

🤹‍♂️ How engineering teams handle unplanned work »

Methods for handling roadmap interruptions — urgent requests from customers, bugs, unscheduled maintenance, and technical questions.

GTM, Product | 06.06.2023

💸 How to sell dev tools in 2023 »

If you’re experiencing a lot more friction in the sales process this year, you’re not alone.

GTM, Product | 05.11.2023

📧 Improving adoption with the product usage report email »

Show the value you’re delivering and revive inactive users with a product usage report email.

GTM, Product | 07.18.2023

💁 Is your product too opinionated? »

Opinionated products can be incredibly successful… or a recipe for failure.


🃏 Product Planning Prompt Pack »

A planning tool for teams that build features.
GTM, Product | 06.22.2023

🧑‍🔧 Repair tips for leaky conversion funnels »

Practical tips on how to fix leaks at each stage of your conversion funnel.

GTM, Product | 07.27.2023

📊 So… what does good look like? Product benchmarks for dev tools in 2023 »

Looking at metrics for dev tools gathered in this year’s product benchmarks survey from OpenView.


🔧 5 ways to improve your product analytics data »

A guest post on PostHog with best practices on setting some solid data foundations.